职位描述
需英文沟通能力较强,该岗位上级是外国人
**Qualifications **
- Possessing a relevant educational background, including a bachelor's degree in media, marketing, communications, or a related field.
- Strong verbal and written communication skills, with a track record of producing high-quality content across various channels.
- Excellent stakeholder management skills, fostering strong working relationships.
- Experience in managing e-stores and e-newsletters, marketing databases, SEO, SEM, and websites.
- Skilled in content creation, graphic design, photography, and videography, including editing tools.
- Proficient in social media platforms and scheduling tools (e.g., Meta Business Suite, Hootsuite).
- Experience in optimizing landing pages (website) and user funnels.
- Knowledgeable in digital reporting and benchmarking for ongoing improvement.
- Up to date on online marketing trends and best practices.
- Detail-oriented and highly organized in managing tasks and time.
**Role Responsibilities**
- Manage digital marketing activities across all channels to drive website traffic and social media engagement through SEO, SEM, email marketing, and more.
- Collaborate with stakeholders to develop a content calendar
- Plan, create, and schedule posts for social platforms like LinkedIn, Facebook, and Instagram.
- Capture high-quality photos and videos for marketing and social media use, and develop content using video editing tools.
- Brief external designers and videographers to create supporting assets.
- Monitor and engage with the online community to build trust and strengthen digital presence.
- Research trends and audience preferences to keep content innovative and relevant.
- Track and analyze performance metrics to optimize strategies and improve ROI.
- Create customer journeys and user experiences across all assets to boost traffic and sales conversions.